While sheltering at home, celebrities are getting creative with their charitable endeavors. Last week, A-listers like Justin Bieber, Leonardo DiCaprio, and Ciara began posting about the All In Challenge. This week, the cast of Friends is joining the movement. Basically, it's a way to fundraise money for those facing food insecurity because of the coronavirus pandemic by auctioning off celebrity experiences. Created by sports retailer Fanatics, the initiative aims to be "the world's largest digital fundraiser in history" and has already raised more than $15 million toward that goal.
The challenge is a virtual fundraising tool where performers and athletes offer up items or experiences in an auction or giveaway. All of the proceeds go to nonprofit organizations that combat food insecurity, including Feeding America, Meals On Wheels, World Central Kitchen, and No Kid Hungry.
Fans can bid on a celebrity's prized possession or enter to win an in-person experience with them on the official All In Challenge website. Participants may buy 10 entries for $10 and up to 200 entries for $200. There is no limit on how much money you can donate. Winners will be notified via phone or email after the drawing or bidding period has ended. Celebrities have been announcing their All In challenges in videos on social media and nominating other celebs to join the effort.
粉丝们可以在All In挑战官网上对名人的珍贵物品或与名人当面接触的经历进行投标。参与者可以花10美元买10次投标机会，也可以花200美元买200次投标机会。捐款不设上限。投标阶段结束后，获胜者将收到来电或电邮通知。名人们在社交媒体上通过视频宣布自己的All In挑战内容，并点名其他名人来接受挑战。
The trend began circulating on April 14 and was started by Fanatics founder and executive chairman Michael Rubin, alongside Alan Tisch and Gary Vaynerchuk. The challenge is operated by the All In Challenge Foundation and utilizes the company's connections with high-profile athletes and entertainers. Early adopters of the movement included Kevin Hart (who's offering up a role in his next movie) and Justin Bieber, who will serenade a lucky winner with an at-home rendition of "One Less Lonely Girl."
Leonardo DiCaprio, who co-founded America's Food Fund, is auctioning off a walk-on role in his upcoming movie alongside Robert De Niro.
There have been a long list of celebrity participants from actors to athletes. Most recently, the entire cast of Friends offered an opportunity to attend the filming of their upcoming reunion special. "We're inviting you and five of YOUR friends to join the six of us on Stage 24," Aniston wrote in her Instagram announcement of the drawing. "Be our personal guests in the audience for the taping of our@HBOMAX reunion, as we reminisce about the show and celebrate all the fun we had ... and get the whole Friends VIP experience on the Warner Bros. Studio Tour." She ended her caption with a personal message, writing, "Can't wait to meet and hug you guys when this is all over. Until then, keep Facetiming, calling, DMing, and texting your friends and family. We gotta stay connected."
On the musician front, Drake is providing a ride on his private jet, Air Drake, and tickets to a future concert. Ciara and her pro-footballer husband Russell Wilson are auctioning off a double date. Rapper Meek Mill plans to gift his custom 2018 Rolls-Royce Phantom to a lucky winner.
Talk show hosts from Jimmy Kimmel to Ellen DeGeneres are also offering gigs on upcoming episodes of their shows. If you're obsessed with TikTok, enter to make content with Charli D'Amelio. And if you're athletically inclined, experience a University of Texas football game with Matthew McConaughey.